Privacy policy
Last updated: December 8, 2025
beLux operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). beLux is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified.
Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:
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Contact details including your name, address, billing address, shipping address, phone number, and email address.
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Financial information including credit card or debit card details, payment information, transaction details, payment confirmations, and other payment-related data.
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Account information including your username, password, security questions, preferences, and settings.
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Transaction information including items viewed, added to your cart or wishlist, purchased, returned, exchanged, or cancelled, as well as your transaction history.
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Communications with us including information you provide when contacting customer support or communicating with us.
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Device information including your IP address, browser type, device identifiers, and network information.
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Usage information including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
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Directly from you when you create an account, place an order, communicate with us, or otherwise use the Services.
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Automatically through the Services including through cookies and similar technologies when you browse or interact with our website.
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From service providers who collect or process information on our behalf.
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From partners or third parties as permitted by law.
How We Use Your Personal Information
We may use your personal information for the following purposes:
Provide, Tailor, and Improve the Services
To process payments, fulfill orders, manage accounts, arrange shipping, process returns or exchanges, send account notifications, recommend products, and personalize your shopping experience.
Marketing and Advertising
To send marketing communications via email, SMS, or post, and to display advertisements based on your interactions with the Services.
Security and Fraud Prevention
To authenticate accounts, protect against fraud, ensure secure transactions, and maintain the safety and integrity of our Services.
Communicating with You
To provide customer support, respond to inquiries, and maintain our relationship with you.
Legal Reasons
To comply with legal obligations, respond to lawful requests, enforce our policies, and protect our rights and users.
How We Disclose Personal Information
We may disclose personal information in the following circumstances:
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With Shopify, vendors, and service providers that perform services such as payment processing, analytics, customer support, hosting, fulfillment, and shipping.
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With marketing and advertising partners to provide personalized advertising, subject to their own privacy policies.
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When you direct or consent to the disclosure, such as for order fulfillment or social media integrations.
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With affiliates or within our corporate group.
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In connection with business transactions or legal obligations, including mergers, bankruptcy, or regulatory requirements.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information may be transferred to and processed in countries outside your own.
Shopify may use data from your interactions with our store and other merchants to provide enhanced features. In these cases, Shopify is responsible for processing your personal information for those purposes.
To learn more, visit the Shopify Consumer Privacy Policy or exercise your rights via the Shopify Privacy Portal.
Third-Party Websites and Links
The Services may include links to third-party websites. We are not responsible for their privacy practices, content, or security. Please review their policies before providing personal information.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided personal information, please contact us to request deletion.
Security and Retention of Your Information
No security system is completely secure, and information transmitted online may be at risk. Retention periods depend on business, legal, and contractual requirements.
Your Rights and Choices
Depending on your location, you may have rights including:
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Right to access or know
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Right to delete
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Right to correct
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Right to data portability
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Right to manage marketing communications
You can unsubscribe from promotional emails at any time. We may still send transactional or account-related communications.
To learn more about Shopify-related rights, visit: https://privacy.shopify.com/en
We will not discriminate against you for exercising your rights and may verify your identity before fulfilling requests.
Complaints
If you have concerns about how we handle personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority.
International Transfers
Your personal information may be transferred, stored, and processed outside your country. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last updated” date.
Contact
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at: